CONCEPT ONE
Round one of concepting







Round two of concepting - post internal review










New concept based off concept #1 - post internal stakeholder review





CONCEPT 2: this concept was created to embody the flexibility, innovation, and expertise Theorem has. Using round shapes with Theorem brand gradients and lifestyle imagery, this concept can speak to the boldness of the Theorem brand.
Round one of concepting









Round two of concepting - post internal review
















Round three - post internal stakeholder review




